ABOUT
SUREPOINT

The Beginning

In August of 2007, SurePoint™ Ag Systems was founded by Blaine Ginther, Josh Wolters, and Matt Wolters. At the time, ag technology was on the rise, and with it, came the opportunity to help producers more precisely apply their chosen field inputs. SurePoint was created to aid producers with the technology they needed to apply the right product, in the right place, at the perfect rate.

Building a Foundation

By 2008, SurePoint had seven full and part-time employees. The warehouse was a 1950s steel building and the office was in a 1930s farmhouse located on the same farmstead. The method for business growth was immediate sales since the founders were the only investors at the time. As SurePoint began building relationships with customers, they saw tremendous growth within five years. In 2011, they moved into a new warehouse and in the spring of 2012, they moved their office space as well. Since then, they have expanded their buildings and have added an engineering team. Their teams now reside in a 5000-square-foot building with space for their office, lab, and test engineering.

Product Innovation

Since 2014, SurePoint Ag has released six products for their producers. Many of SurePoint’s products have been designed to be foundational technologies that can be built upon. The QuickDraw™ automated spray tender system quickly became a core product after its release in 2014. In the same year, LiquiShift® was introduced. In 2016, Marksman™ was launched and the following year, Sentinel™ ISOBUS Liquid Row Monitoring was released. Following the Sentinel launch, two new products came along, Sentinel™ Rate Control (2020), and Sentinel™ Row Control (2021). 

Growth & Expansion

Over the years, SurePoint has continued to grow, introduce new technology, and become a name known in the ag industry. In 2022, SurePoint™ Ag Systems joined John Deere in a joint venture. Since its inception, SurePoint Ag has been focused on ag innovation and adding technology that helps producers boost efficiency and effectiveness, making them a great partner for John Deere. Later that year, the SurePoint Innovation Center was opened in Manhattan, Kansas near the KSU campus to further expand the engineering, software development, and product support departments. In 2023, the company announced the addition of planter attachments to its product lines, further expanding the performance upgrade options available through SurePoint's global network of dealers.

SurePoint Today

As of 2024, SurePoint™ Ag Systems and its sister company SurePoint Electronics employ over 130 full-time, seasonal, and internship positions. SurePoint™ Ag Systems ships products all across North America, as well as internationally.